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March 3, 2018

I know. I feel your pain. What has happened to your Facebook Page? How could Zuckerberg kill your organic reach this way? What are you going to do now? If like me, you've noticed that you get the most notifications from your groups now (I don't know what my f...

February 21, 2018

I ain’t gonna lie - B2B advertising on Facebook is tough. You need to be either an ads genius or a little bit crazy - either way, you need balls of steel and be willing to go all in. I'm not talking about driving a bit of traffic to your website, or even getting a...

January 31, 2018

I have found that LinkedIn Lookalike Audiences have had some of the highest conversions. So if you value your LinkedIn network - this is a great way to widen your reach using the power combo of Facebook ads and your nurtured professional LinkedIn network.

January 29, 2018

There are a lot of great women out there, so I was trying to think about the top five women that I would like to meet.

It wasn't easy to get it down to five, but here they are:

1. Miriam Margolyes
I just love the way that she refuses to conform. She asks questions that o...

January 22, 2018

GDPR is coming...

You've heard the screams: the absolute terror of data laws being shaped-up to end your business.

"The End Is Nigh" is plastered all over LinkedIn by data preachers as the Data Apocalypse rides into town. There's no avoiding the fiery pit of hell that aw...

November 14, 2017

Beware! I recently did a bit of research on some of the agencies that are on the first page of Google for "Facebook Ad Agency UK" and was quite shocked by the results.

Not wanting to 'bad mouth' anyone, but it was obvious after doing a small amount of research, that a l...

November 13, 2017

There is nothing sweeter than hearing the ping of an appointment booked. Someone wants to do business with you! Time for a mini-celebration!

So what did you do? You didn't have to cold call them, you didn't have to sharpen your pencil and write a beautifully crafted col...

November 10, 2017

I get this a lot. Facebook doesn't work. 

You see Facebook ads do work - you just haven't been doing them properly, or the person you hired at that bargain-basement price didn't really know what they were doing.

And here's the BIG problem. Facebook makes it very easy for...

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