I know. I feel your pain. What has happened to your Facebook Page? How could Zuckerberg kill your organic reach this way? What are you goin

I ain’t gonna lie - B2B advertising on Facebook is tough. You need to be either an ads genius or a little bit crazy - either way, you need b

There is nothing sweeter than hearing the ping of an appointment booked. Someone wants to do business with you! Time for a mini-celebration! So what did you do? You didn't have to cold call them, you didn't have to sharpen your pencil and write a beautifully crafted cold email, you didn't even have to go on a networking spree - you decided to invest some money into the lead generation machine that is Facebook. Good move my friend! Now, there are some businesses who like to th

I get this a lot. Facebook doesn't work. You see Facebook ads do work - you just haven't been doing them properly, or the person you hired at that bargain-basement price didn't really know what they were doing. And here's the BIG problem. Facebook makes it very easy for anyone to have a crack at advertising - which is great, but also sucks for all those people burning through money pressing that 'Boost' button. Come on, you know who you are. I even hear that some people have