I know. I feel your pain. What has happened to your Facebook Page? How could Zuckerberg kill your organic reach this way? What are you goin

I have found that LinkedIn Lookalike Audiences have had some of the highest conversions. So if you value your LinkedIn network - this is a g

GDPR is coming... You've heard the screams: the absolute terror of data laws being shaped-up to end your business. "The End Is Nigh" is plastered all over LinkedIn by data preachers as the Data Apocalypse rides into town. There's no avoiding the fiery pit of hell that awaits all those businesses who don't comply. No more cold calling, emailing - anything! How will you ever get any new business again? Well, here's the thing. This is the ideal time to get ahead of the rest and

Beware! I recently did a bit of research on some of the agencies that are on the first page of Google for "Facebook Ad Agency UK" and was quite shocked by the results. Not wanting to 'bad mouth' anyone, but it was obvious after doing a small amount of research, that a lot of these agencies would not produce any substantial results for their clients - which shocked me to be honest. I hear a lot of stories of businesses that have been burnt by other Facebook marketers. One busi

There is nothing sweeter than hearing the ping of an appointment booked. Someone wants to do business with you! Time for a mini-celebration! So what did you do? You didn't have to cold call them, you didn't have to sharpen your pencil and write a beautifully crafted cold email, you didn't even have to go on a networking spree - you decided to invest some money into the lead generation machine that is Facebook. Good move my friend! Now, there are some businesses who like to th

I get this a lot. Facebook doesn't work. You see Facebook ads do work - you just haven't been doing them properly, or the person you hired at that bargain-basement price didn't really know what they were doing. And here's the BIG problem. Facebook makes it very easy for anyone to have a crack at advertising - which is great, but also sucks for all those people burning through money pressing that 'Boost' button. Come on, you know who you are. I even hear that some people have