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  • Holly Smith-Williams

Lead Generation after GDPR

GDPR is coming...

You've heard the screams: the absolute terror of data laws being shaped-up to end your business.

"The End Is Nigh" is plastered all over LinkedIn by data preachers as the Data Apocalypse rides into town. There's no avoiding the fiery pit of hell that awaits all those businesses who don't comply.

No more cold calling, emailing - anything! How will you ever get any new business again?

Well, here's the thing. This is the ideal time to get ahead of the rest and plan your strategy that will help you fight back, regain ground and conquer! The Sun shall not be turned into darkness, as you, my friend, will have a very cunning plan!

How are you going to change your approach when it comes to cold outbound marketing?

If you've ever bought any data lists and cold-called or emailed prospects from a poorly sourced data provider (you know who you are) then May 25th, 2018 is your deadline.

Yes, I've heard plenty say that as long as you can prove that they have a public email address or phone number, then it's fair game. And even heard some saying that they use the line: "Found you on LinkedIn mate," even if they hadn't. That's a bit nasty in my book - and unsustainable.

New strategies are evolving to take your business out of the call centre and into greatness where GDPR won't even be a concern for your smart business. We need to be thinking about a lead generation strategy that is sustainable and scaleable without letting GDPR get in the way.

As a Facebook ad specialist, I'm currently seeing a lot more B2B businesses looking towards Facebook to generate their leads.

There is a huge misconception that you won't find business leads on Facebook. I know for a fact that this is not true. Every business is run by people. People are on Facebook. All 2.07 billion monthly active users of them. Sweet.

You see, instead of buying a data list with a limited amount of information, Facebook allows you to target very specific details tailoring your campaign to your exact audience.

Now, here's the beauty of building a big, mean, lead gen machine on Facebook - it's all automated and